ADVENTURE POWERED BY ELEVATED QUALITY AND COMMUNITY
Welcome to NGSU!
A Passion Project 20 Years in the Making Have you ever been exposed to something and from that day forward it became a way of life? Growing up in the Sierra Nevada Mountains of Northern California was a gift that wasn't fully realized as a youth. Now as an adult, I still can't get enough. The 1st offroad adventure, on the famous Rubicon Trail, in my Grandfathers 1972 Ford Bronco set the stage for a lifestyle that has no boundaries. The thirst, joy, humbling, grounding, and unknown of what the natural world presents leaves us endlessly driven to the next adventure.
A trail cut with attempts and failures, fears and hesitations, growth and discovery. It's a reminder that it’s never too late to try. Worst case? You meet some rad people, see some dope places and maybe you get a cool shirt out of the deal.
WHAT IS NGSU?
We are your Local Adventure People Company connecting QUALITY goods and services to your next adventure. Spend less time researching for the good stuff and more time living your adventure. We are here to serve our community's adventures every step of the way.
Our 1st mission is to bring QUALITY back to:
+the outdoor and offroad community's interactions
+the products that adventurers need and want for their next outing
+the local services we all lean on to make the adventures possible
#NGSUADVENTUREAPPROVED
NGSU is the ultimate HUB for adventure enthusiasts—a place to connect, discover, and fuel your next journey. We bridge the gap between community, industry-leading brands, and the great outdoors. More than a marketplace, NGSU is a movement—celebrating exploration, pushing boundaries, and honoring the wild. Welcome to the premier adventure collective HUB.
WHAT THE HECK DO WE ACTUALLY OFFER?
As we get this party started we are here to connect.
- Are you planning a trip and don't know where to go?
- Need the best gear for your trip but can't seem to find that good stuff?
- Want to support local business?
- Want to find the good stuff without spending all your extra time researching?
- Want that new swag that actually represents your lifestyle?
- Need services for your outdoor or offroad adventure, but don't know who to work with?
- Want to get into outdoors or into offroading but are not sure where to start?
- Want to get out but have no one to go with?
- Don't even know what to ask but want to talk to an Adventure Enthusiast™?
No matter what stage you are at we are here to assist, advise, share and connect you in anyway we can to elevate your adventure experience.
Join us—let’s embrace the journey and have some fun together along the way!
The Crew
Founder/CEO - What it DO! Here at NGSU we aspire to be the communal bonding agent bringing the love and respect for the outdoors back to the social norm through art, experience, education and belonging. We get to choose how we show up. Be a part of something bigger than the view of self. We are, in fact, part of the natural world that surrounds us.
"That Guy" Adam
Chief Production Officer/Get 'EM Outside Guy - I'm Andrew, nice to meet you! Nature is where we find freedom, clarity, and connection. Every trail, every summit, every quiet moment under the stars is an invitation to rediscover who we are. Let’s step outside—not just to explore the world, but to reconnect with the best parts of ourselves
Andrew Hoang
Brand Strategist/Can O' Whoop-ass - Hi, I'm Teegan! Passionate about all things nature fueling creativity, resilience and drive—whether it's hiking, off-roading, fishing, camping or simply exploring the outdoors it is a place where I feel complete. A proud achievement was building my 4Runner, despite having no prior knowledge of mechanics. Diving into the project, learning as I went, my first car turned into a reflection of hard work, grit and perseverance. This wasn’t just a technical accomplishment; it sparked a deeper passion to explore and connect with the outdoors. Here at NGSU we will carry this into everything we do.
Teegan Kellogg
Chief Strategy Officer/"The" Equalizer - Welcome to NGSU, I'm Zach! In business, clear vision and open minds are essential. It’s about listening to all perspectives, making fair decisions, and staying open to new ideas. Just like in the outdoors, we thrive when we embrace the journey with passion, clarity, and a sense of adventure. By setting aside biases and focusing on what’s best for the team, we can create a future where every choice drives purpose, growth, and a deeper connection to the world around us.
Zach Pelletier
This could be YOU/Game Changer - We are always looking to expand our amazing team. Reach out. Tells us why YOU are the ONE!
Want to be a part of something more?
Chief Operations Officer/Get it Done Motivator - Levi here! Success isn’t just about reaching the summit—it’s about the path we take to get there. With clear goals, data-driven decisions, and a commitment to continuous improvement, we’ll align our resources, optimize processes, and foster innovation at every turn. Together, we’ll tackle every challenge strategically, celebrate every milestone, and enjoy every step of the journey. And hey, if the going gets tough, just remember—why don’t mountains ever get tired? Because they’re always ‘peak’ performers!
Levi Hartman
Guidance from DOERS
Experience is better shared and what better way to pass on wisdom than to be along for the ride of a young company. Thanks to these next level performers, the NGSU crew can push the limits of what's possible. Champions do more... know where you came from envision where you want to be.
Leading with empathy and collaboration is the cornerstone of exceptional product management. To craft top-quality, value-driven products, a product manager must immerse themselves in understanding customer needs by actively collecting, analyzing, and prioritizing their challenges. This customer-centric approach not only uncovers critical insights but also empowers the product manager to build robust, strategic roadmaps. Equipped with this deep understanding, they can confidently align stakeholders around a shared vision, ensuring that every decision is validated by data and resonates with the end user. Through empathy, collaboration, and a relentless focus on customer outcomes, a product manager transforms ideas into impactful solutions.
Jasleen Kals
As a visionary entrepreneur, he is the CEO and founder of Conception, a groundbreaking leader in innovative business solutions and operational excellence. Conception specializes in delivering cutting-edge strategies and services that empower companies to optimize their processes, enhance scalability, and drive sustainable growth. As a trailblazer in his field, Kevin has established Conception as a leader in fostering innovation and creating value across diverse industries. Before founding Conception, Kevin Brooks served as CEO of several high-performing companies, where he successfully navigated complex challenges, drove strategic transformations, and delivered exceptional results. Earlier in his career, Kevin honed his expertise in Silicon Valley's dynamic tech ecosystem, achieving multiple successful business exits and building a reputation for innovation, leadership, and a commitment to excellence.
Kevin Brooks
With over 15 years of expertise in B2B and B2C marketing, Sue Yun is a dynamic marketing leader specializing in CRM, customer retention, and lifecycle marketing. She has a proven ability to design and execute data-driven strategies that achieve measurable business outcomes. Throughout her career, Sue has built and mentored high-performing teams, scaled marketing operations, and spearheaded global initiatives across industries such as fitness, technology, and consumer services. Her multi-channel expertise spans CRM, email marketing, social media, performance marketing, and marketing analytics, with a focus on improving customer acquisition, retention, and lifetime value. A passionate advocate for business growth and marketing innovation, Sue thrives on collaboration, ensuring seamless strategy alignment across cross-functional teams to deliver impactful results.